What we delivered:

Shot over two days and resulting in a 4 minute (approx.) end result, the video for Bedford Academy is aimed at both potential parents and students, but focused primarily on three main goals. First, we looked to transmit the sense of excitement and desire for success embodied by the teaching staff at the school, in particular the Principal, who would create a fantastic point of 'contact' for the parents of potential students. Secondly, we looked to visually demonstrate the sense of a renewed commitment to high standards represented by the introduction of a new uniform. The image of students proudly sporting a new and smart uniform sends out a huge statement to parents and students alike that Bedford Academy is ambitious for its own future. Finally we were also challenged with introducing a new 'brand', including a new look and feel for the school's outward image, to our audience. The result of this detailed approach was a hugely inspiring video that has 'set the tone' for the school's communication with a new generation of families looking to benefit from Bedford Academy's provision.