What we delivered:

Produced on our 'Bronze' Package this video was shot in only a single day making use of our 'split crew' system, where two crews operate independently throughout the day to cover as much material as possible. After working alongside the customer to create a detailed schedule for the day, we looked to capture material that would both directly deliver messages - such as interviews with students - and visually demonstrate the facilities the school has to offer. Our interview material was based on a single location into which we 'dropped' as many different students as possible, which not only captured a wide range of positive opinions but also illustrated the wide range of cultures, personalities and backgrounds for which the school is able to cater. When given a sense of speed through a high-quality bespoke sourced soundtrack, the final video gives a high-paced glimpse of life at the new Academy. As is so often the case with projects of this type, we were in this particular case looking to 'tease' the audience into searching for more information, making the video a crucial part of the overall marketing 'story' of each potential parent or student of the Academy.